About Us

We are a full-service digital business development agency.
Our slogan is delivering “Excellence in Marketing Performance, Advertising & Reputation Campaigns (EMPARC).

We take each client, each customer as an opportunity to help small business owners by providing affordable but quality expertise,
services or products via digital technologies.

Your Success is Our Success

We opened shop in 1991 at a time when most small businesses did not believe that the internet was going to last. It was a hard intangible idea to sell, but we convince enough business to get in on the ground level making sure they got their domain names and start building on their internet real estate. Thirty-one years later we still have the same customers, plus we still manage their webhosting, website maintenance and web-marketing requirements. In the year 2022, EMPARC is re-opening our doors to new clients.

Our focus is uniquely helping and providing our small business clients with the excellence and results of the large advertising agencies without the large budget requirements.

We specialize in small and startup businesses clientele because we understand the issues associated with being a small business owner. Unlike many of our competitors, your projects are not just another website in que waiting to be served. We are conscious of your concerns and pay attention to the details of your goals and expectations.

Our goals are not to be the largest or the most lucrative agency on the internet, but instead to help as many small businesses who are serious about their success and need professional help to meet the digital transformation age.

We are a small agency, but we have BIG agency ideas. We want EMPARC to become your One-Stop-Full-Service solution

What Is Digital Business Development?

Today's successful business leaders are keenly aware we are in a new era of digital transformation that has been rapidly accelerated by COVID-19. This pandemic has made companies learn that they must be ready to move quickly to stay ahead of the pace of change and digital business transformation is inevitable.

Digital business development means growing a business exponentially using the internet as a propellant. This requires having the expertise, talent pool and experiences applying a large gambit of tools and proven techniques that engage and influence customers through internet marketing and advertising. The end game is acquiring new customers who turn into repeat customers and then reminding repeat customers to select your product or service again.

Developing a Blueprint for Success

Initially we conduct an in-depth analysis of your company and competitive advantages. Our analysis is not made from one mold

This is not an assembly line approach, because you and your business are unique, and our analysis is based on our clear understanding of the scope of your company products and services versus the competition.

This assessment is a first step to mapping out your digital business development plan before taking any actions.

Most people do not understand the importance of the domain name and the difference it can make for your website and branding success. We will recommend the best available domain names to choose from and register it for you for your business.

If you do not already have a website, our creative & development teams will begin working on a customized website design during this stage. Your website design will be carefully planned so that it meets the standards of search engine acceptability. Search Engines are getting more intelligent everyday (AI) and can verify standards set for SEO content authoring, SEO keywords positioning, graphical interfaces, site download speeds and much more. We can provide you affordable hosting, security and support services.

We continue to review the marketability of your site, products and/or services and design the best learned approaches for success. We apply all the information acquired in this Phase to blueprint our plan and execute that plan for Phase #2.

Implementation and Execution

At this Phase, we have developed your website and it is SEO ready.

Step One:

If your site is not SEO ready, we may adjust any items that would not just help your business grow, but also strengthen the existing client base and brand awareness. Not attempting to get too technical but a frequent reason that your website might not be bringing in traffic may be due to poorly coded meta tags, poor title tags and meta description or keywords. We may make modifications to your existing site to make it more marketable and SEO friendly. If your website was originally designed and developed by a professional with the proper SEO mechanics for each page, then we can begin the web-marketing and digital business development stages.

Step Two:

We can proceed on the journey of internet web-marketing and organic search engine promotion and registrations. These changes will raise your organic leads and website traffic through search results in major search engines like Google, Yahoo, and Bing. Also, it is in this phase we determine which digital marketing channels are best for your business and then immediately start working an affordable campaign that will get your business listed and achieve better positioning in the marketplace as soon as possible. We work directly with Google to improve your website scores, positioning and determine what course of additional actions we will need (if any) to assure your success.

Step Three:

Between 6 months and 1 year we will repeat another competitive analysis. This analysis determines the strength and weakness of your competitors by investigating their current marketing strategies and figuring out their competitive advantages (Large or Small). The results of this analysis will impact our future digital business development discussions and your decisions based on our findings and suggestions. This is just the beginning of our work because we continue to monitor your rankings and tweak your site using all our tools to get you to Google first page.

By the end of this phase we have strategized, implemented a plan of action based on your budget and the information you shared with us in Phase #1. We are in full force for starting your companies generic or paid advertising campaigns. Bringing results. Once satisfied with the data and the results, we begin working up a longer-term plan of action.

A Full Service Package

A Full-Service Package. This ends our deployment work. This phase is a longer-term plan of action that combines continued marketing support and services.

We review the results daily, weekly or monthly depending on the type of campaign we are running and we can spot, define and determine area’s needing improvement or re-investment using a set of internet analytical and SEO tools.

Our Monthly Full Service Package is a complete bundle of all our services available on a priced monthly basis.

Every client is different with unique needs and requirements, but our Full Service packaged approach inherently allows your marketing success the continuity of talents and resources you will need to maintain and grow your digital business development.

Flexibility based on need, we can focus on Google and Search Visibility Optimization for the first quarter of a year but when it is advisable and workable to expand to Social Media Campaigns, Email Marketing Campaigns or more Creative and Development we revise new goals and get your budget acceptance based on your constraints.

Once approved we go ahead on expanding your online presence and business thus resulting in keeping momentum or expanding of leads and sales.

This phase is a never-ending process because it took work to get to the top, but it takes work to stay at the top. We get you to higher rankings on Search but once those goals are met, we continue to work hard to keep you there or take you to the next level when you are ready.

If you are ready and serious about building your digital business, let us Talk.

Fun Facts